Data Suppression

Merge/Purge
Merge/Purge is used to reduce duplication within multiple lists or databases. The objective is to combine or eliminate records that are duplicated and produce a single unduplicated mail file or database.
This will enhance current lists, reduce duplication within mailings, lower costs and ensure mail deliverability.

Suppression
This process uses the merge/purge process to identify names on prospect databases that aren't already on the client file. We compare your file against a selection from the prospect lists that fit client-defined markets. The objective is to eliminate the client's names from the prospect list, and produce an unduplicated file of names for prospecting. As part of this process, we can also prioritize between prospect lists.

CMA / NIX
(Canadian Marketing Association) suppression of records from a client's campaign where an individual has made a request through the CMA to be excluded from direct marketing activities.
Success for any direct marketing campaign is based on reaching those prospects most likely to respond and eliminate those "not to be promoted to". We provide a variety of suppression file services including Do Not Mail, Do Not Phone and Nixies.

For more information and complicated pricing please call (613) 600-5755