None For Profit Challenge
Situation
Our client was:
- A prominent national none for profit association
- Striving to build their donor base and grow their fundraising
- In need for database management, data hygiene and direct mail expertise and reporting
Challenge
The challenges facing us were:
- Prospecting up to 25 databases to be managed from multiple list owners and brokers
- Data arriving in different formats, encryption levels, character sets and at random times
- Management of approved requested lists and quantities to achieve desired quantity for campaign
Actions
The actions we took to address the challenges:
- Setup direct connection with list brokers and owners to take over the daily hassle off the client’s hands
- Setup a dedicated FTP account for secure data uploads and all pertained documents
- Arriving data were checked immediately for quantities, integrity and got coded for future analysis purposes
- All data services were rendered and reports were produced and shared with the client for analysis on list performance
Results
Our actions resulted in:
- This process was put in place for all future campaigns
- Saved the client hours of time management, efficiency in collecting the data at one source and report any problem immediately
- Consistent and easy to read reporting mechanism to determine future ROI for the campaign
If you feel you have a similar challenge and need any assistance with your direct mail campaign or have a database management situation or require any data hygiene solution please do not hesitate to contact us back at info@i-c-solutionz.com or call us at 613-600-5755.